How to Write a Great Lede

What Is the Lead?
The lead (that’s how journalists spell it) is the first paragraph of any news story. It’s also the most important. The lede must accomplish several things:
give readers the main points of the story
get readers interested in reading the story
accomplish both “a” and “b” in as few words as possible
Typically editors want ledes to be no longer than 35-40 words. Why so short? Readers want their news delivered quickly. A short lede does just that.
What Goes in the Lede?Journalists use the five “W’s and the H” – Who, What, Where, When, Why and How.
Who – who is the story about?
What – what is the story about?
Where – where did the event you’re writing about occur?
When – when did it occur?
Why – why did this happen?
How – how did this happen?
Example:Let’s say you’re writing a story about a man who was injured when he fell off a ladder. Here are your five W’s and H:
Who – the man
What – he fell off a ladder while painting
Where – at his house
When – yesterday
Why – the ladder was rickety
How – the rickety ladder broke
So your lede might go something like this:
A man was injured yesterday when he fell off a rickety ladder that collapsed while he was painting his house.